Johnny Cupcakes Clothing was my first real experience in the world of marketing and brand strategy. From 2008 to 2012 I had the pleasure of stewarding the brand through strategic partnerships, multiple store openings, countless capsules and a national pop up shop tour.
Experience was the cornerstone of this company. Whether visiting the store, engaging with the brand on social, or shopping online, we wanted our customers to walk away with a story to tell. Click through the gallery to see all the ways we brought the brand to life.